New ai-powered voice tool aims to boost sales products crm buyer database programming languages

Zia voice lets sales teams analyze their zoho CRM database for information such as new leads created, average deal revenue, or monthly forecasts. It analyzes interaction patterns and the progress of a lead or deal in the pipeline, and suggests the probability of closure so salespeople can prioritize them accordingly.

"Often, vendors shy away from sentiment analysis due to the complexity required for accuracy," noted alan lepofsky, principal analyst at constellation research.

Salespeople can use zia voice to do things like make a chart or call a customer, place an order or change a status. These activities are saved to the appropriate records.Analyst constellation

The introduction of zia voice "shows that AI agents are quickly becoming table stakes for CRM," remarked rebecca wettemann, VP of research at nucleus research.


Zia voice "is great for smbs and larger cost-conscious CRM customers," she told CRM buyer, "as these capabilities drive increased productivity in the 10-15 percent range, with even greater benefits for some users."

Sales productivity solutions that appear on a shortlist prepared by cindy zhou, principal analyst at constellation research. [* correction – march 5, 2018]

Still, zia voice "provides very helpful functionality to sales professionals, letting them perform queries using natural language instead of complex command line searches," he pointed out.Analyst constellation

"One of zoho’s advantages is the breadth of their portfolio," lepofsky said. Zoho’s ONE platform "offers many of the business applications and collaboration tools a customer needs in a single package."

"Any company that wants to provide a better and easier way for its sales teams and end users to interact with their CRM" will benefit from using zia voice, zoho’s vaca said.

Companies whose sales teams are most often mobile, such as insurance or real estate firms, would benefit most from zia voice, lepofsky suggested.

"We are mindful that many sales teams are constantly on the go," said vaca, "and they need an easy way to get to any piece of information, or perform any action inside their CRM wherever they go."

Sales teams

*ECT news network editor’s note – march 5, 2018: our original published version of this story incorrectly stated that cindy zhou had identified tact and conversica as companies that offered functionality similar to zia voice. She did not make that assertion.

*ECT news network editor’s note – march 5, 2018: our story originally quoted alan lepofsky, principal analyst at constellation research, as saying that both tact and conversica offered "the same functionality" as zia voice. Lepofsky later informed us that in making the comparison to conversica, he had been mistaken. "Conversica is focused on lead conversation and customer engagement," he told us, "not personal productivity of sales executives."

Constellation research

Richard adhikari has been an ECT news network reporter since 2008. His areas of focus include cybersecurity, mobile technologies, CRM, databases, software development, mainframe and mid-range computing, and application development. He has written and edited for numerous publications, including information week and computerworld. He is the author of two books on client/server technology.

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