High heels are the worst, and women are finally ditching them – sfgate database usa

Around the country, women are trading in their high-heeled stilettos for sneakers and ballet flats. Workplaces are becoming more casual, and it is increasingly acceptable to wear sneakers to dinner. But analysts say there are other changes afoot, too: more americans are working from home, and those who do go into the office are more often walking to work. (in washington, for example, 14 percent of residents now commute by foot, up from 12 percent in 2012, according to census data.) fitness trackers such as fitbit have also made people more aware of how much they are – or should be – moving.

"This is not a burn-your-heels moment – the majority of women still have heels in their wardrobes," smith said. "But there isn’t an expectation anymore that if I go to a party, I have to put on my spiky heels, stand for two hours and then want to die.Ballet flats


social mores are changing."

It doesn’t hurt that flats – which are popping up on runways and the red carpet – are having a pop culture moment, either. Marc jacobs’s latest fashion show featured models in silk lace-up brogues and crystal-embellished ballet flats, while actress gal gadot wore gladiator sandals to the "wonder woman" premiere. Even first lady melania trump, known for her love of high-end high heels by christian louboutin and manolo blahnik, traded in her stilettos for a pair of white sneakers last year for a trip to texas after hurricane harvey.

"Across the board, there’s an increasing casualization of every occasion, including at work," smith said. "We’re dressing in jeans and sneakers.Ballet flats we’re dressing for comfort and function."

Recent surveys show that women are buying more athletic shoes and sandals than they are dress shoes or fashion boots, according to market research firm mintel. Nearly half of those surveyed said they are willing to pay more for shoes that are comfortable.

High-heel makers, many of which had their heyday in the "sex and the city" era of the early 2000s, have weathered a wave of consolidation in recent years. Michael kors last year paid $1.2 billion to buy jimmy choo, the upscale shoe company. Two years earlier, coach bought stuart weitzman for $574 million.

"People are multitasking more these days – they’re going from yoga class to work, then from happy hour to pick up their kids, and they don’t want to change into four different outfits," said alexis desalva, retail and apparel analyst at mintel. "Flat shoes have become a staple in multipurpose dressing."

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Nike last week announced a new retail concept, called unlaced, that will specialize exclusively in women’s sneakers. The company is also expanding its lineup of women’s sizes, and earlier this year released its first collection of sneakers designed entirely by a team of 14 women. There are also signs that crocs, tevas, uggs and birkenstocks – all known for being comfortable, if less than attractive – are making a comeback.

As for powers, the marketing director in los angeles, she now has just one pair of heels – "very modest" black pumps – left in her closet. She’s given away the rest, and instead stocked up on the shoes she actually likes to wear: A dozen pairs of sneakers and at least 25 pairs of flats.Last year

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