Database marketing analyst job with vail resorts _ 53994

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Drive completion of technology and integration projects related to compiling campaign lists, segmentation methodology, campaign list automation, and VR marketing database management for all corporate marketing email, direct, & outbound marketing initiatives.

* Support database marketing and multichannel campaign management efforts (email, DM, mobile) for the season pass, mountain, hospitality and digital brands of Vail Resorts to include campaign list generation, automation, and ad hoc analysis.

* Coordinate project activities with IT teams responsible for implementing technology solutions that drive forward the CRM marketing strategy.

* Serve as a key partner and liaison for brand, division, resort, and corporate marketing teams regarding campaign fulfillment and optimization.

* Identify opportunities and/or data elements to enhance the Vail Resorts enterprise data warehouse and work closely with the IT and analytics groups on integration and integrity.

* Understand complex CRM systems/data and effectively translate this knowledge into solutions that automate processes and increase our ability to dynamically personalize customer and prospect communications.

* Develop database marketing campaign segmentation schemes based on customer type, transactional history, behavior and demographics that align with the overall CRM customer life cycle strategies.

* Experience working with Campaign Management software and/or data-driven marketing tools necessary – Exact Target or Alteryx experience a plus.

* Strong experience working with marketing databases in a project management capacity , either formally or informally and/or working as a liaison with IT departments on such projects.

* Track record of partnering with IT and other marketers to build or improve the capabilities of such data-driven multi-channel marketing tools as mentioned above.

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Database isolation levels Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Database version control Learn more at

Vail Resorts is an equal opportunity employer. Database record definition Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.