5 things you should know about the google display network, direct from google

Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Database kernel Columnist and Googler Matt Lawson answers the top questions we’ve received on these features.

As we move into the last few weeks of 2016, I’ve been feeling reflective.


Raid 5 data recovery software (Blame it on the eggnog.) Looking back, this was a big year for the Google Display Network. Data recovery pro In July, the Google Display Network launched responsive ads. Data recovery tools mac And in late September, we announced cross-device remarketing, display store visits and display location extensions.

We’ve gotten a lot of questions on these new features. Z wave database In favor of starting 2017 off on the right foot, I decided to dedicate a full Q&A to answer the top questions we’ve heard from you.

Good news — nothing is needed on your end! As long as you’re running display remarketing across all devices (including mobile), you’ll be opted in to cross-device remarketing. Database orm And the more you invest across devices, the more you’ll get out of cross-device remarketing and measurement.

What’s different? Before cross-device remarketing, someone who visited your mobile site and then your desktop site belonged to two separate audience lists. Database workbench Now, with cross-device remarketing, she’s considered the same user and belongs to one audience list. Database best practices That means you can show the same ads to the same user as they move across devices, which should lead to a better user experience.

Should you expect to see better remarketing conversion volume and ROI? Most likely, yes. Database schema Since you can re-engage people with ads as they move across devices, you should have better opportunities to drive more conversions and see better conversion rates. Data recovery external hard drive Keep in mind that this feature is rolling out over time, so there won’t be a specific moment where you’ll notice the performance shift. Database 1 to many 2. Data recovery galaxy s6 Do I need to change my GDN remarketing strategy to account for cross-device targeting?

Cross-device remarketing doesn’t fundamentally change the way you manage your account. Os x data recovery software It just gives you a cleaner, more accurate picture of your customer across the web. Database technology You can also say goodbye to things like needing to set device-specific frequency caps.

Now, we get lots of questions from you on how to optimize cross-device remarketing. Database queries definition There are two things I’d focus on. Data recovery mac free First, make sure you include mobile and app inventory in your remarketing campaigns. Data recovery phone You’re engaging people familiar with your brand; make sure you’re connecting with them regardless of whether they’re on a site, app, tablet or phone.

Second, you’ll want to automate your biddingbased on your business goals . Database normalization Automated bidding factors in millions of auction-time signals including device, remarketing list, language and more to determine the best bid for every auction and maximize your results.

If you want to stick with manual bidding, you can set desktop, mobile and tablet bid modifiers to account for cross-device behavior. Data recovery quote 3. Database key types How do I know if my responsive ads perform better than my standard display ads?

In my eyes, responsive ads are like technological wizardry. Database instance You manage one ad format and — poof — you output thousands of ad variations on the internet. Data recovery raid 0 We’re big fans of responsive ads and recommend using them whenever possible to drive scale and performance.

Now, I know a lot of advertisers are cautious and like to A/B test before they dive in. Data recovery tools Here’s one way to test your responsive ads against your standard display ads: Choose your top-performing ad group and create both ad formats. Database programming languages Make sure all elements remain the same between the two ad formats — like headlines, descriptions and images — and run both ads for a few days without making any changes.

A lot of advertisers will look at metrics like click-through rates (CTR) or conversion rates (CVR) to determine the best-performing ad. Super 8 database That might not tell the whole story.

If your ad rotation settings are set to “optimize for clicks or conversions,” the % Served metric will tell you which ads are being shown more often due to better performance. 5 databases It’s very likely that responsive ads will show up more often in the auction, since they can adapt to 2M+ ad slots on the GDN. H data recovery registration code 4. Database link Can I limit where my display location extension ads show to people near my store?

We recommend starting off with the default 15 miles. Database google This lets the display location extension ads learn over time and adjust your ads to show more often in areas where people are most likely to convert. Database update Anything less than that can impact your reach and performance. Data recovery news That means your ads won’t show as often.

5. Data recovery austin I want to better understand whether display store visits are real or estimated. Data recovery micro sd card For example, are you extrapolating conversions or using actual conversions from signed-in users?

Display store visits are estimates based on aggregated, anonymized data from a large sample of users who have turned on their Location History. Database relationship diagram We combine this with a large volume of data and breadth of signals like Google Maps data, WiFi signal strength in stores, GPS location signals and more to understand which stores are getting visits.

From there, we’re able to estimate what percentage of customers visited a store up to 30 days after clicking on a display ad. Data recovery services near me Store visits are also deduplicated across the Google Display Network and Google Search. Database worksheet Before I get into the nitty-gritty details, you can also check out this store visits post from my colleague on Search Engine Land.

Why should you trust in the data if they’re just estimates? We use a survey panel of over five million users globally to double-check that a person actually visited all of the locations we’ve recorded. Database constraints That’s huge. Database vault Most importantly, that helps us achieve 99 percent accuracy in reported store visits data.

If you’re keen on a smaller radius, you can always use bid-by-location targeting to increase bids around stores. Qmobile data recovery software This helps focus your advertising on people closer to your store while still capturing demand from people who may visit your store but are farther away. Tally erp 9 data recovery software Conclusion

Hope everyone has a lot to be proud of this year. 7 databases in 7 weeks Relax, eat a gingerbread cookie, pour a glass of champagne and share some toasts for the New Year!

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